ABSTRACT
This chapter focuses on understanding the process of tourism development in Prague (Czech Republic) and its impacts on the city, as well as solutions to some of its overtourism, future planning and marketing challenges. The first part of the chapter explores the factors influencing tourism development in Prague during three distinct periods: (i) in the second half of the 20th century, during the communist regime (1948-1989);(ii) after the fall of communism (1989-1999);and (iii) in the 21st century (2000-2019). The second part of the chapter identifies the contemporary and specific impacts of high tourist activity in the centre of Prague. Faced with many challenges relating to tensions between locals and tourists, overcrowding and degradation of historic sites as well as, more recently, the impacts of COVID-19, Prague has begun to develop solutions to some of these issues. These, as well as recommendations for other possible solutions, are offered in the final part of this chapter.
ABSTRACT
The recent COVID-19 pandemic has caused the event industry and providers of tertiary event management courses to reflect on the nature of future events and the form they will take. With hybrid, virtual, and innovative events being foreseen for the coming years, skills taught in the relevant programs and courses also need to be reassessed and restructured. Using qualitative, semistructured interviews, this research explores the viewpoints on requisite future skills from three groups of event stakeholders—professionals, lecturers, and students—across three countries: China, Germany, and Australia. The results show agreement on what event management skills will be needed, among which technical and digital expertise, communication, innovation, and leadership are seen as the most important. Copyright © 2022 Cognizant, LLC.